The brief to develop a high fidelity mock-up of a high end wine eCommerce platform began with a stripped back user flow and a mood board to ensure the project would move forward in the correct direction. This being a demanding and popular market, the solution would have to stand out.

The start of the process was to develop some low fidelity wireframes to ensure each aspect of the user flow was included, and fell into an order which the users were familiar with.

A high fidelity login/registration flow was added to give value to the app and improve the exclusivity of the members that were using it. This Login leads to a homepage explaining the marketing mission and providing multiple navigation options through nav bar, learn more, and subscribe.

The eCommerce flow can be seen clearly developed through from the initial low fidelity wireframes, and provides the user with a sense of trust through the use of a standard checkout form.

A review facility and a subscription option give the app a stronger feel of community while also increasing the percentage of return customers.

Above are some stills of the over laid menus designed into the app.